After Earth Official Trailer #1 (2013) - Will Smith Movie HD

This is the trailer of after earth. the film was produced in 2013 by Columbia pictures. the producers have chosen to give the film a mixture of genres so it can appeal to different age groups and genders. the genres of this film are; action adventure and sci-fi. this will appeal to mainly the male audience age ranging between 12-30s as male audiences like to see action movies mixed with scifi and adventure. The movie is about A crash landing leaving Kitai Raige and his father Cypher stranded on Earth, a millennium after events forced humanity's escape. With Cypher injured, Kitai must embark on a perilous journey to signal for help. The trailer opens with the two main characters kitai raige (Jaden smith) and Cypher raige (will smith) straight away we see the two big actors that shows the audience that the acting in this movie would be good, also people may known that will smith is jadens dad so the audience may make an extra effort to see them in action. We see then two characters in a very vulnerable state as they are both having to wear breathing apparatus which shows they are weak and are in a bad situation. we hear the deep and heavy breathing which could suggest they just escaped a dangerous time within the movie. we see they are based in some sort of space ship or building that looks very modern which relates to the sci-fi genre as it could be in the future.

from the calm breathing from both characters to loud wind blowing which kicks off the action genre of the trailer. The editing of the scene when cypher raige gets sucked out to space and when we see the full extreme long shot of the ship starts to become very quick and face pace editing. This action sequence gives the audience the knowledge of how they arrived on earth but keep them thinking about what made the ship crash and what will they do to escape earth. we see the location is space and they are approaching earth as it is an iconic planet that people will recognize.

We first see the costume when Kitai is on earth looking dazed and confused. the costume looks very future like and protective we also see a tool used by cypher which is very future like as it is scanning his leg and everyone can see inside. this could intrigue the audience in to knowing what is wrong with his leg and how did it happen.

we get to see the animals from earth and it shows the audience how dangerous the situation they are in and it relates to the animals that they know. the scenery looks alot like earth but less over run by city's and roads which explains that it has been a long time since humans populated it. 

the sound used within the trailer makes the whole trailer feel dramatic and dangerous, the deep toned drums beat when the black fading switches between shots and scenes pieces together the shots well. 

the lighting changes throughout the trailer. it becomes dark and with the shadoes from the canopy but it is main light so the scenery and vast amount of land can be shown clearly to the audience and make them see how vast earth is now and how it is over grown. the certain shots they use in different scenarios such as when we see Kitai doing the sky dive and in the cave we have long over shoulder shots so we can see what he is seeing but also seeing the scenery all around him, if their is other stuff around such as the monkeys chasing him they used fast pace medium and long shots to show the monkeys chasing him and the amount of obstacles in his way and the amount of monkeys chasing him. we see a few of close up shots to see the expressions on their faces so the audience can learn what they are thinking or feeling without speech.